Shopping Local: Lurtz & Co.

It’s always been important to us to support local brands and businesses that surround us, whether that’s in Hamilton or Penticton. Today we’re focusing solely on one of our favourite stores in Penticton BC: Lurtz & Co.


This boutique shop in the downtown core houses both clothing and home wares. They focus on quality and local brands like Paper Label, Jackson Rowe, Z Supply, and my personal favourite, Lira. It’s hard to stop in and not see one or two pieces you want to take home with you. They are always keeping up with the latest trends for every season for both men and women. There is always tons of basics to choose from while also finding something that may be a little outside of your comfort zone! I’ve purchased a dress previously that I first thought, definitely not my style, until I tried it on and quickly reconsidered. The vibes of this shop really make you take a second to think about what your style really is and what you want it to be.



It’s amazing seeing how far this shop has come in such a short time, from when it first opened up in 2017 to now. The quality and the stock has only gotten better! They’ve gone from having a little bit of everything to fully stocked options for women, men, kitchen, bath etc. This is a testament to the hard work of owner Lyra Lurtz! She knows how to create a friendly and welcoming environment like no other.



Clothes and shopping aside, they’re also involved in events that bring the community together! They put together several Sip n’ Shops and Ladies Nights, to which people can come enjoy some drinks, snacks, raffles, sales and general socializing. These are such fun events to attend, and you support the brand at the same time, it’s a win-win!


Don’t live in the area? You can do a little online shopping on their website!

Don’t forget to follow them on their Instagram!



All photos are taken by Colin Christmas

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